Simple Landing Page Optimization Tips you Should Definitely Try out
According to the Associated Press, you only have 8 seconds to capture your visitor’s attention. In today’s world, everyone is busy with their own schedules – to add to the barrage of media information they are consuming – and this is why they don’t have time to waste on a landing page that is taking ages to load.
The landing page is a very important component of your marketing campaign. It is here that you create a first impression for your audience; it is here that you partly create a lasting impression for existing and new customers; it is here that you lead them to your products page; it is here that the checkout process starts, and ultimately, that conversion we are all after. Well, you get the point.
What is a Landing Page?
Some tend to confuse a landing page for a homepage. They are not exactly the same thing. A landing page is normally a customised webpage that shows up after a user clicks on an inbound link or advertisement.
This page is more specific than the homepage and is characterized by one key feature: a strong call to action. So, what’s the big deal about landing pages? The truth is they have a proven track record of boosting conversion rates. However, sometimes you may need more than one to work for you. Actually, it is advisable to have one for every campaign you run.
According to a marketing benchmarks report by Hubspot that involved over 7,000 businesses, it was established that there was a 55% increase in leads every time companies increased their number of landing pages from 10 to 15. That must mean something, right?
Ideally, a landing page should include the following:
- Clear and catchy headline
- Supporting image
- Brief but direct description and CTA (call to action)
- Signup form or contact form
- A clean, format consistent with the brand but boasting contrasting colours
- Social endorsements or reviews
- Should focus on user experience
Click here for page 2 of landing page optimisation.