When Google Ads Melbourne businesses should skip the SEO wait
Google Ads Melbourne businesses turn to when SEO can’t move fast enough. Here’s the real maths on CPC, ROAS and when paid search wins the timing game.
Why smaller Melbourne businesses outrank bigger competitors
Wondering how a five-person outfit beats a national brand in the map pack? Here’s why smaller Melbourne businesses outrank bigger competitors, and how to copy it.
Top 50 Command Prompts For Claude
G’day, Craig from SEO Empire here again. A little while back I wrote the rookies guide to AI prompts, and the feedback was ripper — turns out heaps of you wanted the next step: actual prompts you can pinch and use today, no faffing about. So here it is. Fifty of them, sorted into the […]
Rookies Guide To AI Prompts
G’day, Craig from SEO Empire here. Settle in — this one’s a long one but its worth it. Listen, I’ll be straight with you. When ChatGPT first dropped a few years back, I was just as confused as everyone else. I’d type in something like “write me a blog about marketing” and get back something […]
Facebook No Longer Targets Just Where People Live
Meta Ads Location Targeting Has Changed & Facebook No Longer Targets Just Where People Live This was quite a shock and rather dramatic update to the location targeting.. [ez-toc] Let’s review how advertising has changed over the years. Meta updated the location targeting options for some accounts and rolled them out to the rest. What’s […]
The CTR of Google Ads vs organic results
The CTR of Google Ads vs organic results: where are your ideal customers clicking Where are your ideal customers actually clicking on Google Ads? Did you know that there are around 40,000 Google searches every second? Paid search (via Google Ads), and organic search are two options to consider when it comes to online marketing. […]
How To Do Local Search SEO & Dominate
How To Do Local Search, SEO & Dominate In 2024 And Beyond Local SEO is the most economical approach and productive way of web-marketing. This investment is excellent since it helps you gain visitors to your site, leading to increased sales for your company. Local SEO also assists with a better user experience of search […]
4 tips for successful SEO of your e-commerce site
4 tips for successful SEO of your e-commerce site The Internet has become the majority distance selling channel, far surpassing other electronic channels (phones, tablets, connected TVs, etc.). The referencing must make it possible to respond to these new facts and to adapt to the challenges of each type of business. There are different SEO […]
The Complete Guide to Google Ads
The Complete Guide to Google Ads (Adwords) When starting your first Google Adwords campaign it can be a little overwhelming or when you hire your first marketing company they may be using terminology that you may not understand or be aware of. The team at SEO Empire has put together for you the complete guide […]
How to Increase Your Website Authority
How to Increase Your Website Authority (Domain Rating) Do you want to know how to increase your website authority? If you want to rank higher at Google and have more organic traffic to your website, you might have read that the answer is to increase your website authority. The fact is, however, that while that […]