Facebook No Longer Targets Just Where People Live
Meta Ads Location Targeting Has Changed & Facebook No Longer Targets Just Where People Live This was quite a shock and rather dramatic update to the location targeting. Let’s review how advertising has changed over the years. Meta updated the location targeting options for some accounts and rolled them out to the rest. What’s changed? Facebook […]
The CTR of Google Ads vs organic results
The CTR of Google Ads vs organic results: where are your ideal customers clicking Where are your ideal customers actually clicking on Google Ads? Did you know that there are around 40,000 Google searches every second? Paid search (via Google Ads), and organic search are two options to consider when it comes to online marketing. […]
How To Do Local Search SEO & Dominate
How To Do Local Search, SEO & Dominate In 2024 And Beyond Local SEO is the most economical approach and productive way of web-marketing. This investment is excellent since it helps you gain visitors to your site, leading to increased sales for your company. Local SEO also assists with a better user experience of search […]
4 tips for successful SEO of your e-commerce site
4 tips for successful SEO of your e-commerce site The Internet has become the majority distance selling channel, far surpassing other electronic channels (phones, tablets, connected TVs, etc.). The referencing must make it possible to respond to these new facts and to adapt to the challenges of each type of business. There are different SEO […]
The Complete Guide to Google Ads
The Complete Guide to Google Ads (Adwords) When starting your first Google Adwords campaign it can be a little overwhelming or when you hire your first marketing company they may be using terminology that you may not understand or be aware of. The team at SEO Empire has put together for you the complete guide […]
How to Increase Your Website Authority
How to Increase Your Website Authority (Domain Rating) Do you want to know how to increase your website authority? If you want to rank higher at Google and have more organic traffic to your website, you might have read that the answer is to increase your website authority. The fact is, however, that while that […]
Guide to Creating a Well Referenced Blog
The Ultimate Guide to Creating a Well Referenced Blog Before revealing all of our best practices for creating a well-referenced blog that generates traffic, a few figures to explain the issues. Today, there are nearly 200 million blogs worldwide. In Australia, almost 45% of Internet users, or 18 million Australian people, regularly consult a blog. […]
How to Generate Backlinks
How to Generate Backlinks – Complete SEO Guide Are you looking to improve your SEO and appear in the first results of Google on your strategic keywords? Creating content optimised for SEO is not enough. You have to generate backlinks. We will explain in detail the fundamentals of backlink building, why it is essential, how […]
How much does SEO cost in Australia? Our detailed study
How much does SEO cost in Australia? Our detailed study To know the price of an SEO service, and to verify that your proposed offer is genuine and they are able to deliver, we offer a simple evaluation method, based on studies we have carried out with stand alone freelancers and agencies. We will give […]
Why you should audit your Google Adwords
Why you should audit your Google Adwords An audit of your AdWords account consists of checking the optimisation of your AdWords account. Maybe you’re putting a lot of effort into areas that don’t pay off that much. Conversely, it is possible that your strategy or your site presents hidden flaws that handicap you on a […]