How about Trying Snapchat for Business this Year? (Reasons you need to get on Board)Social media. Oh, we are literally living it! At no point has there been such a high number of active users on social media as we have presently. I cannot remember the exact number and I’m too lazy to dig up the latest surveys illustrating the number of adults actively using a social networking site of some kind. But you should have an inkling.Just because everyone is on social media, however, doesn’t... Read More >>

Even Small Business can get in on the ActAs much as big brands like Audi, McDonald’s, Apple, ESPN and more are increasingly finding themselves on the charm offensive, this does not mean it’s exclusively their yard. No. With such high numbers of potential customers increasingly joining and getting addicted to this latest social craze, small businesses too should move in with haste to leverage this powerful marketing tool.But haste here doesn’t mean to jump on the carriage without a ... Read More >>

Remember the phrase ‘Let your fingers do the walking’? In the business sense that is…Some years back, businesses used to be found easily through phone directories and placing ads on local papers. Oh, weren’t phone directories convenient! Grab a phone directory, look up the name of the business, and voila! – all the details there.Today though, the majority can’t even find a Yellow Pages in their homes while a generation in their mid-teens have no idea what the heck that even m... Read More >>

Wondering what are the Best SEO Techniques? Here are 3 you Don’t Want to Waste your Time on this YearIn a bid to rid the web of spammy sites and boost the quality of search results, search engines (read Google) are regularly updating their algorithms. This has affected search engine optimisation in that the strategies and techniques that used to work before are now obsolete, and thus a total waste of time.In fact, practicing a number of them currently can lead to backlash from the peop... Read More >>

When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for their desired quarry; however, most users do not look past the fifth search result listed. For this reason, SEM plays a large role in your overall marketing approac... Read More >>