Content Marketing

Posted on August 27, 2014 at 12:38 pm


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Content marketing is all about creating content and sharing free of charge to customers, the public and potential customers. This form of marketing is one of the best ways to attract new clients and educate people on what you do and the services you offer.

When you create content and publish online, it is a great way to convert website or social media visitors into clients. Getting their interest or getting them excited about your products or services is a great way to make them want to contact you. Don’t pitch sales with your content, instead write informative, exciting and fun content or show off your latest achievements or exciting new products. This is a great way to make your company look good.

Earning trust from your clients is a hard thing to do. Writing about lots of different topics in your specialisation is one of the best ways to prove that you know what you are talking about and to get them interested in your business.

Content marketing is getting more and more important. Long gone are the days or you seeking out clients with mail out’s and fax machines. You now want to get found. To do this having an informative blog or website is a great start! Give them a call to action or an easy way to contact you so they can get the conversation started with your company or buy your products online.

Content can change your company overnight! Yes you better believe it. There are many stories of companies posting amazing articles or pictures of their great new products and it get’s shared hundreds or thousands of times and goes viral. This can ultimately lead to your business growing over night and you coming into work the next day to see a heap of emails in your inbox with people wanting the same as that person.

Are you unsure what to write about? We all feel like this at times, the best way to start is to Google it! Do your research and see what other companies are writing about, hot topics in the news or any industry news relevant to you that you can talk about.

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