Author Archives: SEO Empire

User Metrics: The New Secret to Ranking in Google

In the past Search Engine Optimization (SEO) specialists have focused their online efforts in creating keyword driven content and increasing their link-building strategies. While it’s important to ensure that you build relevant backlinks with other businesses in related niches, SEO specialists have essentially ignored the importance of user metrics and their role in Google’s ranking […]

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Yoast SEO Plugin – Critical Vulnerability – Update Now

This morning (11th March 2015) there was an update released for the famous Yoast Plug in for WordPress. This applies to both free and paid versions. More details are to follow but Yoast have highly recommended to update your Yoast plugin asap due to a security issue. Pretty much this floor allows hackers to take […]