Important Things to Remember It is imperative that you learn how to keep track of ROI. ROI does not just include revenue per leads, events, or goals. You must measure and keep track of things such as removal Google penalties. Some functions cannot even be linked to revenue. Ensure that you cover all of your bases. SEO takes time. Be honest with your client from the get go. You need to inform them that SEO is a long-term position. Even when search result positions begin to improve and incre... Read More >>

Talking SEO Return on Investment with Your Clients Being a SEO (search engine optimization) expert, you understand the hard work and dedication that goes into quality work. However, the clients you work for usually do not understand exactly how tricky and how much work goes into SEO. A lot of this reason is due to your client not seeing an actual return of investment (ROI) from your SEO work. Clients will spend their money on projects that show continuous, obvious ROI statistics. Because of ... Read More >>

Optimizing your Landing Page First of all, you need to create a landing page. This need not be fresh for you can use an applicable existing page. The next thing you need to do is carry out A/B testing which is but a testing process to ensure it converts to the practical maximum. How do you do this? A/B testing involves having several different versions of the same page, and testing one against another. The testing process comprises making subtle changes to establish what works and what doesnâ... Read More >>

Simple Landing Page Optimization Tips you Should Definitely Try out According to the Associated Press, you only have 8 seconds to capture your visitor’s attention. In today’s world, everyone is busy with their own schedules – to add to the barrage of media information they are consuming – and this is why they don’t have time to waste on a landing page that is taking ages to load. The landing page is a very important component of your marketing campaign. It is here that you create... Read More >>

SEO Tips to Consider while Launching a New Website It’s always exciting to launch a new website, but on the other hand, it can prove a hair-pulling, nail-biting endeavor. It’s a common practice by businesses to redo their website for various reasons including making them more visually appealing and enlarging the site. At times though, the process of building and launching a new site can impact on Google rankings and hinder user experience. Most businesses that market their products or ... Read More >>