When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for their desired quarry; however, most users do not look past the fifth search result listed. For this reason, SEM plays a large role in your overall marketing approac... Read More >>

Do you have any regrets?One thing I hear all too often is that I wish I did this, I wish I did that or I so should have done this. The biggest reason why is time.. yet we all go home and sit on the couch, we all sleep longer than we should or need and we just plainly get better at making excuses.When you build a business and you truly truly want to be successful, one of the first things you will stop doing is making excuses..There is nothing that cannot be done if you really want it ... Read More >>

Important Things to RememberIt is imperative that you learn how to keep track of ROI. ROI does not just include revenue per leads, events, or goals. You must measure and keep track of things such as removal Google penalties. Some functions cannot even be linked to revenue. Ensure that you cover all of your bases. SEO takes time. Be honest with your client from the get go. You need to inform them that SEO is a long-term position. Even when search result positions begin to improve and incre... Read More >>

Talking SEO Return on Investment with Your Clients Being a SEO (search engine optimization) expert, you understand the hard work and dedication that goes into quality work. However, the clients you work for usually do not understand exactly how tricky and how much work goes into SEO. A lot of this reason is due to your client not seeing an actual return of investment (ROI) from your SEO work.Clients will spend their money on projects that show continuous, obvious ROI statistics. Because of ... Read More >>

Optimizing your Landing PageFirst of all, you need to create a landing page. This need not be fresh for you can use an applicable existing page. The next thing you need to do is carry out A/B testing which is but a testing process to ensure it converts to the practical maximum. How do you do this? A/B testing involves having several different versions of the same page, and testing one against another. The testing process comprises making subtle changes to establish what works and what doesnâ... Read More >>