Google’s penguin has once again created waves by putting an end to all the rumors and talk over the last few months. Google admitted that last Friday they updated it’s filter and it is supposedly targeting sites with spammy links even though we have seen sites that had lots of bad back links, spammy links or bad on page SEO recover quite a bit.Some of the recoveries have left us quite stumped so we are testing and diving in to find out the real reason they have jumped up ten pages in som... Read More >>

Have you enjoyed your SEO ride in 2014? Did you enjoy the changes and learning or was it a bumpy one that you won’t forget and don’t want again?Well here at SEO Empire we thought we would throw out there our thoughts, opinions and what we are planning for. We have clients for some of the hardest phrases around (Including our own site), along with beating the ACCC and ATO for one client. We have certainly been kept on our toes but we love it, we came out on top and every update we were pr... Read More >>

Proving the value of SEO to your clients or companyBeing a SEO (search engine optimization) learning about it, you understand the hard work and dedication that goes into quality work. However, the clients you work for usually do not understand exactly how tricky and how much work goes into SEO. A lot of this reason is due to your client not seeing an actual return of investment (ROI) from your SEO work.Clients will spend their money on projects that show continuous, obvious ROI stat... Read More >>

When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for their desired quarry; however, most users do not look past the fifth search result listed. For this reason, SEM plays a large role in your overall marketing approac... Read More >>

SEO has evolved a drastic amount over the last 5 years with the recent confirmation from Google advising that keywords are no longer what they used to be. SEO needs to be looked at from a totally different perspective if you wish to have good rankings for the long term. You need to imagine the perfect site that runs fast, no errors, no dead links, no missing pictures, no duplicate content and so on. Today SEO is all about the users experience. The better your site, the easier it is for a user to... Read More >>