Meta Ads Location Targeting Has Changed & Facebook No Longer Targets Just Where People Live This was quite a shock and rather dramatic update to the location targeting. Let’s review how advertising has changed over the years. Meta updated the location targeting options for some accounts and rolling it out to the rest. What’s changed? Facebook […]
Category Archives: PPC
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The Complete Guide to Google Ads (Adwords) 2020 When starting your first Google Adwords campaign it can be a little overwhelming or when you hire your first marketing company they may be using terminology that you may not understand or be aware of. The team at SEO Empire have put together for you the complete […]
The Complete Guide to Google Ads (Adwords) 2020 When starting your first Google Adwords campaign it can be a little overwhelming or when you hire your first marketing company they may be using terminology that you may not understand or be aware of. The team at SEO Empire have put together for you the complete […]
Why you should audit your Google Adwords An audit of your AdWords account consists of checking the optimisation of your AdWords account. Maybe you’re putting a lot of effort into areas that don’t pay off that much. Conversely, it is possible that your strategy or your site presents hidden flaws that handicap you on a […]