Why you should audit your Google Adwords An audit of your AdWords account consists of checking the optimisation of your AdWords account. Maybe you’re putting a lot of effort into areas that don’t pay off that much. Conversely, it is possible that your strategy or your site presents hidden flaws that handicap you on a […]
How to use Snapchat for Business (Reasons you need to get on Board) Social media. Oh, we are literally living it! At no point has there been such a high number of active users on social media as we have presently. I cannot remember the exact number and I’m too lazy to dig up the […]
Even Small Business can get in on the Act As much as big brands like Audi, McDonald’s, Apple, ESPN and more are increasingly finding themselves on the charm offensive, this does not mean it’s exclusively their yard. No. With such high numbers of potential customers increasingly joining and getting addicted to this latest social craze, […]
Why Local SEO should be the focus of small business Remember the phrase ‘Let your fingers do the walking’? In the business sense that is… Some years back, businesses used to be found easily through phone directories and placing ads on local papers. Oh, weren’t phone directories convenient! Grab a phone directory, look up the […]
Wondering what are the Best SEO Techniques? Here are 3 you Don’t Want to Waste your Time on this Year In a bid to rid the web of spammy sites and boost the quality of search results, search engines (read Google) are regularly updating their algorithms. This has affected search engine optimisation in that the […]
When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for […]
Do you have any regrets? One thing I hear all too often is that I wish I did this, I wish I did that or I so should have done this. The biggest reason why is time.. yet we all go home and sit on the couch, we all sleep longer than we should or […]
Important Things to Remember It is imperative that you learn how to keep track of ROI. ROI does not just include revenue per leads, events, or goals. You must measure and keep track of things such as removal Google penalties. Some functions cannot even be linked to revenue. Ensure that you cover all of your […]
Talking SEO Return on Investment with Your Clients Being a SEO (search engine optimization) expert, you understand the hard work and dedication that goes into quality work. However, the clients you work for usually do not understand exactly how tricky and how much work goes into SEO. A lot of this reason is due to […]
Optimizing your Landing Page First of all, you need to create a landing page. This need not be fresh for you can use an applicable existing page. The next thing you need to do is carry out A/B testing which is but a testing process to ensure it converts to the practical maximum. How do […]