SEO

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Why Local SEO should be the Darling of Small Business

July 26, 2016| No Comments| SEO Empire|

Remember the phrase ‘Let your fingers do the walking’? In the business sense that is… Some years back, businesses used to be found easily through phone directories and placing ads on local papers. Oh, weren’t phone directories convenient! Grab a phone directory, look up the name of the business, and voila! – all the details there. Today though, the majority can’t even find a Yellow Pages in their homes while a generation in their mid-teens have no idea what the heck that even m... Read More >>


Don’t waste your time on these 3 SEO techniques.

June 15, 2016| No Comments| SEO Empire|

Wondering what are the Best SEO Techniques? Here are 3 you Don’t Want to Waste your Time on this Year In a bid to rid the web of spammy sites and boost the quality of search results, search engines (read Google) are regularly updating their algorithms. This has affected search engine optimisation in that the strategies and techniques that used to work before are now obsolete, and thus a total waste of time. In fact, practicing a number of them currently can lead to backlash from the peop... Read More >>


Why Choose Organic SEO over Pay Per Click?

March 27, 2016| No Comments| SEO Empire|

When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for their desired quarry; however, most users do not look past the fifth search result listed. For this reason, SEM plays a large role in your overall marketing approac... Read More >>


Simple Landing Page Optimisation Tips – Page 2

January 20, 2016| No Comments| SEO Empire|

Optimizing your Landing Page First of all, you need to create a landing page. This need not be fresh for you can use an applicable existing page. The next thing you need to do is carry out A/B testing which is but a testing process to ensure it converts to the practical maximum. How do you do this? A/B testing involves having several different versions of the same page, and testing one against another. The testing process comprises making subtle changes to establish what works and what doesn... Read More >>


Simple Landing Page Optimisation Tips – Page 1

January 20, 2016| No Comments| SEO Empire|

Simple Landing Page Optimization Tips you Should Definitely Try out According to the Associated Press, you only have 8 seconds to capture your visitor’s attention. In today’s world, everyone is busy with their own schedules – to add to the barrage of media information they are consuming – and this is why they don’t have time to waste on a landing page that is taking ages to load. The landing page is a very important component of your marketing campaign. It is here that you create... Read More >>