When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for […]

SEO has evolved a drastic amount over the last 5 years with the recent confirmation from Google advising that keywords are no longer what they used to be. SEO needs to be looked at from a totally different perspective if you wish to have good rankings for the long term. You need to imagine the […]

We are often asked the question “do I need social media for SEO rankings?” In short the answer is yes. Search engines not only want to know that your site meets their guidelines and you have relevant content but also that you have client interaction. Some of the best ways to see this is through […]

SEO Empire was established in what we believe to fill a void in the SEO industry. With a background in SEO and websites we previously believed the industry was flooded by so called “SEO experts”. After in depth market research and talking to multiple companies we found that many of these were spending good money […]

What Is Google Bombing or Bowling And Negative SEO Google and other major search engines have very complex algorithms that study a website in-depth and look for terms, photos, and long descriptions that are relevant to any advertising connected with the URL. In addition, search engines determine the intent of the browsing individual and rank […]