When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for their desired quarry; however, most users do not look past the fifth search result listed. For this reason, SEM plays a large role in your overall marketing approac... Read More >>