September 2014

Proving the value of SEO

value of seo

September 15, 2014| No Comments| SEO Empire|

Proving the value of SEO to your clients or companyBeing a SEO (search engine optimization) learning about it, you understand the hard work and dedication that goes into quality work. However, the clients you work for usually do not understand exactly how tricky and how much work goes into SEO. A lot of this reason is due to your client not seeing an actual return of investment (ROI) from your SEO work.Clients will spend their money on projects that show continuous, obvious ROI stat... Read More >>

Why Choose Organic SEO over Pay Per Click?

Pay Per Click Melbourne

September 11, 2014| No Comments| SEO Empire|

When beginning a SEM (search engine marketing) campaign, it’s normal to feel overwhelmed about the difference between PPC and SEO. It is easy to confuse the two, and it can make determining where to invest your marketing budget difficult. The vast majority of internet users will use their most liked search engine when searching for their desired quarry; however, most users do not look past the fifth search result listed. For this reason, SEM plays a large role in your overall marketing approac... Read More >>